BALMAIN PARIS MEET, BOULDER.
Our introduction to Balmain Hair Couture changed the game for our salon, and therefore, our client experience. Call it timing or fate… the future of our salon and brand relied heavily on our ability to provide ethical, efficient and ecologically sound business strategies and standards, alongside curating a luxury and exclusive salon experience. One, Boulder, Colorado has never experienced.
Our clients truly deserve the best experience possible. In our commitment to taking great, expert care of them and assuming our role of professionally guiding their everyday routines, we saw it fit to upgrade the space. Second, we needed to make it more more functional, more luxury. Fill it with great stylists, ones who are passionate about people, the community and especially, their work. Lastly, we saw it a necessity that we use and carry a rare and exclusive product line. Pair that with a curated sensory and service experience and voilà, we then have a 5-star luxury salon, in the heart of North Boulder.
Pearl Street mall is the epicenter of Boulder with a variety of shops, restaurants and entertainment.
With the rapid growth in Boulder, big companies like Google, IBM, Twitter, Apple, Nest and Oracle all now headquarter or have offices in the heart of our beautiful city. “Boulder has always attracted big companies — it offers employees a world-class place to live and execs a wonderful outpost to live or visit. “ - BLDRfly’s
“More than 1,500 employees work at the Pearl Place campus, the 3333 Walnut campus and office spaces at 2590 Pearl St. and 2600 Pearl St. “ - BUILT IN CO
The clients coming through our doors are not just from Boulder anymore, but from the likes of Silicon Valley, New York, Miami and Chicago. We recognized that not one salon in Boulder offered an updated, modern luxury salon experience, similar to offerings in larger metro cities. We further acknowledge that the salon experience is more than just a hair-cut, shampoo and blow-dry, it’s a sensory and emotional one.
In playing the cards we have been dealt, we had to level up. Enhancing our clients service experience and designing a space we’re proud of, as well as our clients are proud to pay a visit, became more and more important to us.
Knee deep in research on product lines, interior design and all things that make or break the salon experience. We discovered a hidden gem, BALMAIN, the illustrious and renowned Paris fashion house, has a hair product line… or for better words, a hair couture line.
“ Balmain Paris Hair Couture has over 40 years of heritage in combining hair essentials with the latest catwalk trends. The collections are inspired by backstage secrets and mirror all a woman needs to create the ultimate catwalk inspired look. Over these 40 years, Balmain Paris Hair Couture established its legitimacy in the field of luxury. We pay meticulous attention to detail and perfection and are always researching and creating new application techniques to guarantee the best quality products, while always respecting our proud and rich heritage. “ - RUSH UK
Balmain represents everything our new salon stands for. Luxury, sustainability, opulence, history and reputation.
Today we proudly carry Balmain Paris’s Hair Couture line and use it at our every service appointment. Our clients love the product, we love the results and the cultural impact is has on our salon, is unbeatable. We have officially leveled up. We are now carrying a product line rare to Boulder and Colorado as a market. We are delivering a luxury salon, experience, also a rarity in our market.
So you ask us, why Balmain? We proudly answer, because we’re making history.
